ARFF中国区。
ARFF在中国区业务与合作的最新动态。
2026年7月28日
商协会平台：不担保结果，帮企业出海少走弯路 Chamber & Association Platforms: No Outcome Guarantee, Guiding Enterprises to Avoid Detours Overseas
本文解析商协会平台的服务价值与边界，指出平台无法为企业担保商业结果，核心作用是降低企业出海的信息差、沟通成本与试错风险，破解信息不清、资源不实、路径模糊三大痛点。文章提出理性看待平台价值的三项原则，明确 ARFF 运营中心的服务定位，助力企业稳妥开拓马来西亚及东盟市场。This article explains the service value and boundaries of chamber of commerce and industry association platforms, noting that they cannot guarantee commercial outcomes for enterprises. Their core role is to reduce information asymmetry, communication costs and trial-and-error risks for enterprises going global, and address three key pain points: insufficient market intelligence, unreliable resources and unclear implementation pathways. It puts forward three principles for rational utilisation of platforms, clarifies the positioning of the ARFF Operations Centre, and supports enterprises in steadily exploring the Malaysian and ASEAN markets.
阅读全文
2026年7月22日
ARFF 中国运营中心与佛山市贸促会座谈 共探佛山企业开拓东盟市场路径 ARFF China Operations Centre Holds Talks with Foshan CCPIT on ASEAN Market Expansion for Foshan Enterprises
近日，ARFF 中国运营中心负责人卢朋一行与佛山市贸促会会长李德开展工作交流。双方围绕佛山制造企业进军马来西亚与东盟市场、双向经贸对接、清真产业合作、跨境商务活动组织等议题深入研讨。交流明确企业出海应当坚持合规先行、市场验证、轻资产起步、分阶段推进。双方商定搭建常态化沟通机制，推进商务互访、产业专场对接、园区合作等务实举措。依托丰麒集团跨境资源，ARFF 中国运营中心将为佛山企业提供东盟市场调研、伙伴筛选、专业机构对接等市场化配套服务，助力企业稳妥布局东盟。A delegation led by Dr. Lu Peng from ARFF China Operations Centre held working discussions with Li De, Chairman of Foshan CCPIT. Both sides exchanged views on Foshan manufacturers’ expansion into Malaysia and ASEAN markets, two-way trade links, halal industry cooperation and cross-border business events. They agreed that enterprises expanding overseas should prioritise compliance, market validation, asset-light development and phased roll-out. A regular communication mechanism will be established to advance reciprocal business visits, sector-specific matchmaking and industrial park collaboration. Supported by FengQi Group’s cross-border resources, ARFF China Operations Centre will deliver market-oriented services including ASEAN market research, partner screening and referrals to professional institutions, supporting Foshan enterprises to develop a stable presence in ASEAN.
阅读全文
2026年7月17日
企业出海，关键是走进当地市场 The Key to Overseas Expansion Is Entering the Local Market
企业出海不只是把产品卖到国外，而是要真正理解当地市场、规则、渠道、文化和长期经营逻辑。ARFF运营中心将帮助企业识别机会与风险，建立更清晰、更合规、更可持续的出海路径。 Overseas expansion is not simply about selling products abroad, but about truly understanding local markets, regulations, channels, culture and long-term business logic. The ARFF Operation Centre aims to help enterprises identify opportunities and risks, and build a clearer, more compliant and more sustainable pathway for overseas expansion.
阅读全文
2026年7月2日
从东盟峰会看中国—东盟产业协同新机遇 New Opportunities for China–ASEAN Industrial Collaboration from the ASEAN Summit
2026 东盟商业峰会论坛在马来西亚举行，聚焦区域经济、数字化、AI、零售连锁、酒店业及跨境合作等议题。峰会释放出中国—东盟产业协同深化的信号，也为中国企业观察东盟市场、对接合作机制和寻找出海机会提供了重要窗口。 The 2026 ASEAN Business Summit Forum was held in Malaysia, focusing on regional economy, digitalisation, AI, retail chains and franchising, the hospitality industry, and cross-border cooperation. The summit signalled deeper China–ASEAN industrial collaboration and provided an important window for Chinese enterprises to observe the ASEAN market, connect with cooperation mechanisms, and identify overseas expansion opportunities.
阅读全文