丰麒集团出席河北 — 马来西亚经贸对接会 共拓东盟市场新机遇 FengQi Group Attends Hebei–Malaysia Economic and Trade Matchmaking Meeting to Explore New ASEAN Market Opportunities

2026年7月22日，“河北—马来西亚经贸对接交流会”在吉隆坡马来西亚中华总商会大厦举行。丰麒集团马来西亚负责人胡文元受邀参加本次交流活动，并与河北省贸促会领导谢婧及参会河北企业家进行了深入、充分的交流。

On 22 July 2026, the Hebei–Malaysia Economic and Trade Exchange Meeting was held at the Malaysian Chinese Chamber of Commerce Building in Kuala Lumpur. Hu Wenyuan, Head of FengQi Group’s Malaysia Operations, was invited to attend the event and held in-depth, thorough exchanges with Xie Jing, representative of the China Council for the Promotion of International Trade Hebei Sub-council (CCPIT Hebei), and participating entrepreneurs from Hebei.

本次活动旨在促进河北企业与马来西亚及东盟地区企业之间的经贸交流，围绕产品采购、渠道拓展、品牌推广、市场合作及项目落地等议题开展务实对接，共同挖掘中国企业进入马来西亚及东盟市场的合作机会。

The event is designed to boost economic and trade engagement between enterprises from Hebei and those across Malaysia and the wider ASEAN region. It conducts pragmatic matchmaking covering product procurement, channel expansion, brand promotion, market cooperation and project delivery, to jointly unlock cooperation opportunities for Chinese enterprises entering the Malaysian and ASEAN markets.

深入了解河北企业出海需求

Gaining In-depth Insights into Hebei Enterprises’ Overseas Expansion Needs

交流过程中，胡文元与河北企业代表围绕企业产品特点、市场布局、国际贸易经验以及马来西亚市场拓展需求进行了沟通。

During the discussions, Mr. Hu communicated with Hebei enterprise representatives regarding their product features, market footprint, international trade experience and specific demands for developing the Malaysian market.

河北企业在食品加工、农产品、五金建材、日用消费品、智能设备、文化创意、工程咨询等领域具有较好的产业基础和产品优势。企业家们重点关注马来西亚市场准入、当地渠道建设、采购商对接、产品认证、仓储物流、品牌推广以及后续投资落地等问题。

Hebei enterprises hold solid industrial foundations and competitive product advantages in sectors including food processing, agricultural products, hardware and building materials, daily consumer goods, smart equipment, cultural and creative industries, and engineering consulting. Entrepreneurs focused closely on core issues such as Malaysian market access, local channel building, procurement partner matchmaking, product certification, warehousing and logistics, brand promotion, and subsequent investment and localisation.

胡文元结合丰麒集团长期深耕马来西亚及东盟市场的实践，就当地市场环境、商业习惯、产业资源和企业落地过程中需要重点关注的合规事项，与参会企业进行了交流分享。

Drawing on FengQi Group’s long-standing presence and operational expertise in the Malaysian and ASEAN markets, Mr. Hu shared practical insights with participating enterprises on the local market environment, business conventions, industrial resources and key compliance priorities throughout the enterprise localisation process.

与河北省贸促会加强沟通联系

Strengthening Liaison with CCPIT Hebei

活动期间，胡文元还与河北省贸促会领导谢婧进行了交流，就进一步推动河北企业与马来西亚及东盟地区开展经贸合作交换了意见。

During the event, Mr. Hu also held talks with Ms. Xie Jing from CCPIT Hebei, exchanging views on further advancing economic and trade cooperation between Hebei enterprises and Malaysia as well as the broader ASEAN region.

双方认为，河北拥有较为完整的产业体系和丰富的企业资源，马来西亚则具有连接中国与东盟市场的重要区位优势。未来可以围绕企业出海服务、经贸代表团互访、重点产业对接、采购商组织、产品市场验证、项目落地服务等方向，建立更加稳定、务实的沟通机制。

Both sides agreed that Hebei is equipped with a comprehensive industrial system and rich enterprise resources, while Malaysia boasts a strategic geographical advantage as a key hub linking China and the ASEAN market. Going forward, a more stable and pragmatic communication mechanism can be established across areas including enterprise overseas expansion services, reciprocal economic and trade delegation visits, key industry matchmaking, procurement organisation, product market validation and project implementation support.

丰麒集团愿意发挥自身在马来西亚的本地资源、市场渠道、政府及商协会沟通、产业园区合作和项目落地服务等方面的优势，为河北企业了解马来西亚、进入马来西亚并进一步拓展东盟市场提供支持。

FengQi Group stands ready to leverage its strengths in local resources, market channels, liaison with government authorities and trade associations, industrial park cooperation and project delivery services in Malaysia, to support Hebei enterprises in understanding the market, establishing a local presence and further expanding across ASEAN.

从一次交流走向持续合作

Moving From One-off Exchange to Sustained Cooperation

本次交流不仅增进了河北企业对马来西亚市场的认识，也为后续开展具体项目合作创造了良好条件。

This exchange has not only deepened Hebei enterprises’ understanding of the Malaysian market, but also laid a solid foundation for follow-up cooperation on specific projects.

下一步，丰麒集团将根据参会企业的实际需求，进一步梳理合作方向，重点围绕以下事项推进：

Moving forward, FengQi Group will further refine cooperation priorities based on the actual demands of participating enterprises, focusing on advancing the following initiatives:

对接马来西亚当地采购商、经销商、零售企业及项目合作方；

Matchmaking with local Malaysian purchasers, distributors, retail operators and project partners;

协助河北企业开展产品市场分析、准入条件核查及商业模式设计；

Supporting Hebei enterprises in conducting product market analysis, market access verification and business model design;

推动食品、农产品、五金建材、智能设备等重点产品进行样品测试和渠道验证；

Driving sample testing and channel validation for key product categories including food, agricultural products, hardware and building materials, and smart equipment;

为有意在马来西亚设立销售、仓储、服务或生产基地的企业提供落地咨询；

Providing localisation consultancy for enterprises intending to set up sales, warehousing, service or production bases in Malaysia;

建立河北企业与马来西亚及东盟市场之间的长期合作服务机制。

Building a long-term service mechanism for cooperation between Hebei enterprises and the Malaysian and ASEAN markets.

丰麒集团将继续以马来西亚为重要支点，积极发挥连接中国与东盟的桥梁作用，推动更多中国企业从“产品出海”走向“品牌出海、产业出海和科技出海”。

FengQi Group will continue to take Malaysia as a core foothold, actively fulfil its role as a bridge connecting China and ASEAN, and support more Chinese enterprises in upgrading from product export to brand export, industrial export and technology export.

未来，丰麒集团期待与河北省贸促会、河北各地商协会及广大企业家加强联系、深化合作，共同探索河北优势产业进入马来西亚及东盟市场的新路径，为推动中国—东盟经贸合作高质量发展贡献力量。

Looking ahead, FengQi Group looks forward to strengthening ties and deepening collaboration with CCPIT Hebei, local chambers of commerce across Hebei and the wider entrepreneurial community. The Group will jointly explore new pathways for Hebei’s competitive industries to enter the Malaysian and ASEAN markets, and contribute to the high-quality development of China–Malaysia cross-border industrial cooperation and broader China–ASEAN economic and trade ties.