2026东盟商业峰会盛大启幕 丰麒集团牵头四方合作备忘录深化跨境合作 2026 ASEAN Business Summit Launched, FengQi Group Signs Four-Party MOU to Deepen Cross-border Cooperation
27 July 2026
Source: Nanyang Siang Pau 南洋商报
据马来西亚百年华文财经媒体《南洋商报》（Nanyang Siang Pau）报道，由东盟连锁企业联合会（ARFF）主办的2026东盟商业峰会在马来西亚八打灵再也隆重举办，盛会汇聚东盟各国近700名政企领袖、行业专家与商界精英，聚焦数字化转型、人工智能应用、零售产业创新、酒店业升级等热门议题，深度研讨东盟区域商业发展趋势与跨境合作新机遇，尽显东盟商圈协同发展的蓬勃态势。
As reported by Nanyang Siang Pau, Malaysia’s century-old Chinese-language financial media outlet, the 2026 ASEAN Business Summit, hosted by the ASEAN Retail-Chains Franchise Federation (ARFF), was grandly held in Petaling Jaya, Malaysia. The summit gathered nearly 700 political leaders, enterprise executives and industry experts from across ASEAN. Centring on digital transformation, artificial intelligence adoption, retail innovation and hospitality industry upgrading, participants conducted in-depth exchanges on regional business trends and cross-border cooperation opportunities, demonstrating the vigorous development momentum of ASEAN business collaboration.
峰会配套举办东盟杰出企业颁奖典礼及2026–2028年度东盟企业联合会新一届理事会就职典礼，马来西亚前首相拿督斯里依斯迈沙比里亲临现场见证，多国政企代表、行业大咖列席参会，助力夯实东盟区域商业合作根基。丰麒集团董事局主席卢朋正式就任东盟企业联合会副会长，跻身联合会核心领导层，助力统筹推进东盟与中国跨境产业协同发展。
The event featured the ASEAN Outstanding Enterprise Awards Ceremony and the inauguration ceremony of the new ARFF Council for 2026–2028, witnessed by Dato’ Seri Ismail Sabri, former Prime Minister of Malaysia, together with numerous political and business guests from multiple countries. Dr. Lu Peng, Chairman of FengQi Group, officially took office as Vice President of ARFF, joining the core leadership to drive coordinated industrial development between ASEAN and China.
Dato’ Seri Ismail Sabri Yaakob, former Prime Minister of Malaysia, Tan Sri Lim Hock San, and Dr. Lu Peng, Chairman of FengQi Group, engaged in in-depth onsite discussions on ASEAN regional economic and trade development as well as new cross-border cooperation opportunities during the summit.
Dr. Lu Peng, Chairman of FengQi Group (left), shakes hands with Dato’ Mohd Nizar Najib, conducting friendly exchanges on ASEAN economic and trade cooperation and industrial docking.
本次峰会核心成果落地，丰麒集团积极发挥桥梁枢纽作用，成功推动东盟企业联合会（ARFF）、《南洋商报》、深圳市商业联合会、深圳市产业园区协会四方签署合作备忘录。四方将整合权威媒体、商协会资源、产业园区载体与企业服务优势，搭建一站式跨境服务平台，为中国企业落地马来西亚、布局东盟市场提供全方位配套支持，持续深化中马跨境产业合作，完善集团东盟产业布局。本次盛会进一步彰显丰麒集团在东盟商圈的核心影响力与资源整合能力，为区域经贸高质量发展注入全新动能。
Delivering substantial outcomes at the summit, FengQi Group acted as a key regional bridge and facilitated the official signing of a MOU (Memorandum of Understanding) among four parties, including ARFF, Nanyang Siang Pau, Shenzhen General Chamber of Commerce and Shenzhen Industrial Park Association. Integrating authoritative media resources, chamber of commerce networks and industrial park platforms, the four parties will jointly build a one-stop cross-border service system. The initiative supports Chinese enterprises’ market entry and localisation in Malaysia and ASEAN regions, further consolidating FengQi Group’s industrial layout and empowering in-depth China–Malaysia cross-border industrial cooperation. The summit fully validates FengQi Group’s core influence and outstanding resource integration capabilities within the ASEAN business community, injecting new impetus into high-quality regional economic and trade development.
