从深圳到东盟：丰麒集团探索智慧养老、康养机器人与清真康养产业融合发展 From Shenzhen to ASEAN: Fengqi Group Explores Integrated Development of Smart Elderly Care, Elderly Care Robots, and Halal Wellness Industry
近日，深圳市养老服务发展促进会相关负责人一行到访丰麒集团，双方围绕银发经济、智慧养老、康养机器人、清真康养产业及企业出海东盟等主题开展座谈交流。 Recently, relevant负责人 of the Shenzhen Elderly Care Service Development Promotion Association visited Fengqi Group. The two sides conducted symposium exchanges on topics including silver economy, smart elderly care, elderly care robots, halal wellness industry, and enterprises global expansion to ASEAN.
本次交流聚焦深圳银发经济产业资源与东盟市场需求的有效衔接。双方认为，随着人口老龄化进程加快，养老服务正在从传统照护模式向智慧化、数字化、场景化、产业化方向升级。银发经济已不再局限于养老机构服务，而是涵盖健康管理、康复护理、适老产品、养老金融、文旅康养、人工智能、机器人应用和健康消费等多领域融合发展的综合性产业。
This exchange focused on the effective connection between Shenzhens silver economy industrial resources and ASEAN market demands. Both sides agreed that with the acceleration of population aging, elderly care services are upgrading from traditional care models to smart, digital, scenario-based, and industrialized directions. The silver economy is no longer limited to nursing home services, but has become a comprehensive industry covering integrated development in multiple fields including health management, rehabilitation care, elderly-friendly products, elderly care finance, cultural tourism wellness, artificial intelligence, robot applications, and health consumption.
丰麒集团长期关注中国企业高质量出海、东盟市场拓展、马来西亚清真产业园建设以及健康消费品国际化发展。深圳在科技创新、智能制造、养老服务、康复辅具、人工智能、机器人产业和养老金融等领域具备较强基础。双方围绕"深圳产业优势如何对接东盟市场""中国智慧养老产品如何实现本地化落地""康养机器人如何寻找海外应用场景""清真康养产业如何形成新增点"等问题进行了深入探讨。
Fengqi Group has long focused on high-quality global expansion of Chinese enterprises, ASEAN market development, construction of Malaysian halal industrial parks, and international development of health consumer goods. Shenzhen has strong foundations in technological innovation, intelligent manufacturing, elderly care services, rehabilitation aids, artificial intelligence, robot industry, and elderly care finance. The two sides conducted in-depth discussions on issues such as "How to connect Shenzhens industrial advantages with ASEAN markets", "How to achieve localized implementation of Chinese smart elderly care products", "How to find overseas application scenarios for elderly care robots", and "How to form new growth points for the halal wellness industry".
聚焦银发经济，链接深圳产业创新优势
Focusing on Silver Economy, Connecting Shenzhens Industrial Innovation Advantages
深圳市养老服务发展促进会作为深圳养老服务与银发经济领域的重要行业平台，持续链接养老服务机构、科技企业、健康服务企业、金融机构、适老产品企业和相关社会资源，在会员服务、行业活动、展会组织、产业资源整合、智慧养老项目推广等方面发挥着积极作用。
As an important industry platform in the field of elderly care services and silver economy in Shenzhen, the Shenzhen Elderly Care Service Development Promotion Association continuously connects elderly care service institutions, technology enterprises, health service enterprises, financial institutions, elderly-friendly product enterprises, and relevant social resources, playing an active role in member services, industry activities, exhibition organization, industrial resource integration, and smart elderly care project promotion.
丰麒集团认为，深圳银发经济产业链具有鲜明的科技化、场景化和市场化特征。一批智能照护、康复辅具、健康监测、适老化产品、智慧陪伴、家庭健康管理及康养机器人企业，具备较强的产品研发能力和供应链优势。未来，这些企业不仅可以服务国内养老市场，也可以结合东盟国家人口结构变化、社区健康服务升级、康养消费增长和养老服务体系完善的趋势，探索更广阔的国际市场空间。
Fengqi Group believes that Shenzhens silver economy industrial chain has distinct characteristics of technology, scenario orientation, and marketization. A group of enterprises in intelligent care, rehabilitation aids, health monitoring, elderly-friendly products, smart companionship, family health management, and elderly care robots have strong product R&D capabilities and supply chain advantages. In the future, these enterprises can not only serve the domestic elderly care market but also explore broader international market space by combining trends of population structure changes, community health service upgrading, wellness consumption growth, and improvement of elderly care service systems in ASEAN countries.
面向东盟市场，探索智慧养老产品出海路径
Facing ASEAN Markets, Exploring Global Expansion Pathways for Smart Elderly Care Products
双方认为，中国智慧养老企业进入东盟市场，不能简单依靠单一产品出口，而应形成"产品、场景、服务、品牌、渠道"相结合的系统化出海模式。东盟市场国家众多，文化、宗教、法规、消费习惯和服务体系存在差异，企业需要在市场准入、产品适配、售后服务、渠道建设、品牌表达和本地合作方面进行系统规划。
Both sides agreed that Chinese smart elderly care enterprises entering ASEAN markets cannot simply rely on single product exports, but should form a systematic global expansion model combining "products, scenarios, services, brands, and channels". The ASEAN market consists of numerous countries with differences in culture, religion, regulations, consumption habits, and service systems. Enterprises need to conduct systematic planning in market access, product adaptation, after-sales service, channel construction, brand expression, and local cooperation.
丰麒集团将依托自身在马来西亚及东盟市场的资源基础，围绕市场调研、资源对接、场景测试、渠道建设、品牌推广、清真认证协同和产业园区承接等方面，为中国智慧养老和健康消费类企业提供支持，助力更多深圳优质企业稳健进入东盟市场。
Fengqi Group will rely on its resource foundation in Malaysia and ASEAN markets to provide support for Chinese smart elderly care and health consumption enterprises in market research, resource matching, scenario testing, channel construction, brand promotion, halal certification coordination, and industrial park undertaking, helping more high-quality Shenzhen enterprises steadily enter ASEAN markets.
以康养机器人为抓手，推动应用场景与产业合作
Taking Elderly Care Robots as the Starting Point to Promote Application Scenarios and Industrial Cooperation
康养机器人是智慧养老产业的重要方向，也是人工智能、智能制造、健康服务和养老场景融合发展的典型代表。智能照护、智慧陪伴、康复训练、健康监测、跌倒预警、助行辅助、家庭服务等应用场景，正在成为银发经济创新发展的重要载体。
Elderly care robots are an important direction of the smart elderly care industry and a typical representative of the integrated development of artificial intelligence, intelligent manufacturing, health services, and elderly care scenarios. Application scenarios such as intelligent care, smart companionship, rehabilitation training, health monitoring, fall warning, walking assistance, and family services are becoming important carriers for the innovative development of the silver economy.
丰麒集团认为，康养机器人产业的关键不只是技术展示，更在于真实场景中的持续应用、服务适配和商业闭环。东盟市场在社区康养、机构养老、家庭健康管理、文旅康养和园区服务等方面存在潜在需求。未来，丰麒集团愿与行业平台及相关企业共同探索康养机器人在马来西亚及东盟市场的场景验证、产品展示、渠道合作和本地化服务机制，推动科技产品从"展品"走向"商品"，从"样机"走向"场景"。
Fengqi Group believes that the key to the elderly care robot industry is not only technology demonstration, but more importantly continuous application in real scenarios, service adaptation, and commercial closed-loop. The ASEAN market has potential demands in community wellness, institutional elderly care, family health management, cultural tourism wellness, and park services. In the future, Fengqi Group is willing to jointly explore scenario verification, product display, channel cooperation, and localized service mechanisms for elderly care robots in Malaysia and ASEAN markets with industry platforms and relevant enterprises, promoting technological products from "exhibits" to "commodities", and from "prototypes" to "scenarios".
依托清真产业生态，拓展东盟康养消费空间
Relying on Halal Industry Ecosystem to Expand ASEAN Wellness Consumption Space
马来西亚是东盟重要经济体，也是全球清真产业体系较为成熟的国家之一。丰麒集团正在推动马来西亚清真产业园建设，重点围绕清真食品、健康消费品、特色农产品、供应链服务、品牌出海和产业协同等方向布局。
Malaysia is an important ASEAN economy and one of the countries with a relatively mature global halal industry system. Fengqi Group is promoting the construction of Malaysian halal industrial parks, focusing on layout directions including halal food, health consumer goods, characteristic agricultural products, supply chain services, brand globalization, and industrial coordination.
双方认为，银发经济与清真产业之间存在较强的融合空间。清真健康食品、适老营养产品、康养旅居服务、家庭健康消费品、智慧康养设备和社区服务场景，可以共同构成面向东盟市场的清真康养产业生态。通过深圳科技创新优势与马来西亚清真产业资源相结合，有望为中国企业出海提供新的产业通道和市场抓手。
Both sides agreed that there is strong integration space between the silver economy and the halal industry. Halal health food, elderly nutrition products, wellness travel services, family health consumer goods, smart wellness equipment, and community service scenarios can jointly form a halal wellness industry ecosystem for ASEAN markets. By combining Shenzhens technological innovation advantages with Malaysias halal industry resources, it is expected to provide new industrial channels and market footholds for Chinese enterprises global expansion.
以务实合作推动中国企业高质量出海
Promoting High-Quality Global Expansion of Chinese Enterprises Through Pragmatic Cooperation
丰麒集团表示，未来将继续围绕马来西亚及东盟市场，整合国内优质产业资源，推动更多中国企业、中国品牌、中国技术和中国服务走向东盟。丰麒集团也将积极与相关行业平台深化交流，围绕银发经济企业出海、智慧养老产品推广、康养机器人应用场景、清真康养产业合作、展会活动联动和企业资源对接等方向开展务实探索。
Fengqi Group stated that in the future, it will continue to focus on Malaysia and ASEAN markets, integrate domestic high-quality industrial resources, and promote more Chinese enterprises, Chinese brands, Chinese technologies, and Chinese services to ASEAN. Fengqi Group will also actively deepen exchanges with relevant industry platforms, conducting pragmatic explorations in directions including silver economy enterprises global expansion, smart elderly care product promotion, elderly care robot application scenarios, halal wellness industry cooperation, exhibition activity linkage, and enterprise resource matching.
本次座谈为双方后续交流合作奠定了良好基础。下一步，双方将围绕产业资源对接、企业出海服务、展会活动协同、康养产品推广、东盟市场场景落地等方向持续沟通，共同探索深圳银发经济与东盟康养产业协同发展的新路径，为中国企业高质量出海和区域产业合作注入新动能。
This symposium laid a good foundation for subsequent exchanges and cooperation between the two sides. In the next step, the two sides will continue to communicate on directions including industrial resource matching, enterprise global expansion services, exhibition activity coordination, wellness product promotion, and ASEAN market scenario implementation, jointly exploring new pathways for the coordinated development of Shenzhens silver economy and ASEAN wellness industry, and injecting new momentum into high-quality global expansion of Chinese enterprises and regional industrial cooperation.
深圳市养老服务发展促进会简介
About Shenzhen Elderly Care Service Development Promotion Association
深圳市养老服务发展促进会是深圳市民政局指导下的社会组织，致力于推动深圳养老事业与产业的融合发展，搭建产学研合作平台，促进银发经济高质量发展。
The Shenzhen Elderly Care Service Development Promotion Association is a social organization under the guidance of the Shenzhen Civil Affairs Bureau, committed to promoting the integrated development of Shenzhens elderly care cause and industry, building industry-university-research cooperation platforms, and promoting high-quality development of the silver economy.
该促进会作为连接政府、企业与市场的桥梁，在以下领域发挥重要作用：
As a bridge connecting the government, enterprises, and the market, the association plays an important role in the following areas:
1. 行业交流与资源整合
1. Industry Exchange and Resource Integration
（1）定期举办座谈会与交流活动，如联合深圳市金融商会养老金融专委会举办"深圳养老金融与养老产业服务融合发展"座谈会，汇聚金融机构与老龄科技企业。
(1) Regularly holding symposiums and exchange activities, such as co-hosting the "Shenzhen Elderly Care Finance and Elderly Care Industry Service Integrated Development" symposium with the Elderly Care Finance Special Committee of Shenzhen Financial Chamber of Commerce, bringing together financial institutions and elderly technology enterprises.
（2）与其他商会（如深圳市衡阳商会）建立合作机制，推动跨行业资源对接，探索"养老+科技""养老+文旅"等新业态。
(2) Establishing cooperation mechanisms with other chambers of commerce (such as Shenzhen Hengyang Chamber of Commerce), promoting cross-industry resource matching, and exploring new business formats such as "Elderly Care + Technology" and "Elderly Care + Cultural Tourism".
2. 主办大型行业展会
2. Hosting Large-Scale Industry Exhibitions
（1）联合主办深圳国际智慧养老产业博览会。该展会已成为具有行业影响力的年度盛会，展示智慧养老产品、康养机器人及养老金融方案。
(1) Co-hosting the Shenzhen International Smart Elderly Care Industry Expo. This exhibition has become an influential annual industry event, showcasing smart elderly care products, elderly care robots, and elderly care finance solutions.
（2）在2025年第三届展会中，联合主办"兴业银行杯"首届深圳康养机器人大赛，推动康养技术与市场需求的精准对接。
(2) In the 3rd exhibition in 2025, co-hosting the "Industrial Bank Cup" First Shenzhen Elderly Care Robot Competition, promoting precise matching between wellness technology and market demands.
3. 产学研合作与研究
3. Industry-University-Research Cooperation and Research
（1）与维度数据科技共建"银发经济产业研究院"，聚焦银发经济研究、标准建设及成果转化。
(1) Jointly establishing the "Silver Economy Industry Research Institute" with Dimension Data Technology, focusing on silver economy research, standard construction, and achievement transformation.
（2）接待高校及职业院校考察，深化产教融合，推动康养人才培养与实训基地建设。
(2) Receiving inspections from universities and vocational colleges, deepening industry-education integration, and promoting wellness talent training and training base construction.
4. 政策倡导与标准制定
4. Policy Advocacy and Standard Setting
（1）配合政府部门开展数据统计与整理，协助制定养老服务技术规范与服务标准。
(1) Cooperating with government departments in data statistics and collation, assisting in formulating technical specifications and service standards for elderly care services.
（2）参与发布《深圳幸福养老服务指南》等行业指导性文件，推动行业规范化发展。
(2) Participating in the release of industry guidance documents such as "Shenzhen Happy Elderly Care Service Guide", promoting the standardized development of the industry.
丰麒集团
Fengqi Group