Fengqi Group Explores a New Collaborative Model for China-ASEAN Fresh Cold Chain and Halal Supply Chain

近日，丰麒集团与玉环立晔供应链管理有限公司围绕中国—马来西亚生鲜冷链、农水产品双向贸易、清真供应链、港口物流及东盟市场渠道拓展等领域进行深入交流，并达成战略合作共识。 根据双方合作安排，丰麒集团将发挥其在马来西亚产业布局、清真供应链、跨境贸易服务、东盟渠道组织及产业平台建设方面的资源优势；玉环立晔供应链将发挥其在中国端港口物流、冷链仓储、货代报关、农水产品供应链及港口配套服务方面的资源优势。双方拟通过试点项目，推动中国优质农水产品、食品及清真合规产品进入马来西亚和东盟市场，同时探索马来西亚及东盟特色产品进入中国市场的双向供应链合作模式。

Recently, Fengqi Group and Yuhuan Liye Supply Chain Management Co., Ltd. held in-depth discussions on China-Malaysia fresh cold chain, two-way trade of agricultural and aquatic products, halal supply chain, port logistics, and ASEAN market channel expansion, and reached a strategic cooperation consensus. According to the cooperation arrangement, Fengqi Group will leverage its resource advantages in Malaysia industrial layout, halal supply chain, cross-border trade services, ASEAN channel organization, and industrial platform construction; Yuhuan Liye Supply Chain will leverage its resource advantages in China-side port logistics, cold chain warehousing, freight forwarding and customs declaration, agricultural and aquatic product supply chain, and port supporting services. Through pilot projects, the two parties intend to promote high-quality Chinese agricultural and aquatic products, food, and halal-compliant products to enter the Malaysian and ASEAN markets, while exploring a two-way supply chain cooperation model for Malaysian and ASEAN specialty products to enter the Chinese market.

一、立足中国端口岸资源，连接马来西亚清真供应链

I. Leveraging China Port Resources to Connect with Malaysia Halal Supply Chain

本次合作的重要背景，是丰麒集团正在加快推进马来西亚业务布局。

An important background for this cooperation is that Fengqi Group is accelerating its business layout in Malaysia.

近年来，随着中国企业出海东盟需求持续增长，越来越多中国农产品、食品、冷链冻品、健康食品、预包装食品和清真合规产品，希望通过马来西亚进入东盟及更广阔的伊斯兰市场。与此同时，马来西亚及东盟国家的热带水果、水产、食品原料、清真产品和特色农产品，也具备进入中国市场的广阔空间。

In recent years, with the growing demand of Chinese enterprises expanding into ASEAN, more and more Chinese agricultural products, food, cold chain frozen products, health food, pre-packaged food, and halal-compliant products hope to enter ASEAN and the broader Islamic market through Malaysia. Meanwhile, tropical fruits, aquatic products, food ingredients, halal products, and specialty agricultural products from Malaysia and ASEAN countries also have broad prospects for entering the Chinese market.

在这一背景下，丰麒集团持续构建"中国优质产品—马来西亚产业平台—东盟终端渠道—伊斯兰市场"的跨境供应链服务体系，重点围绕清真认证、冷链物流、产业园区、渠道分销、贸易合规和品牌出海，为中国企业进入马来西亚、东盟及伊斯兰市场提供系统化服务。

Against this backdrop, Fengqi Group continues to build a cross-border supply chain service system of "Quality Chinese Products - Malaysia Industrial Platform - ASEAN Terminal Channels - Islamic Market", focusing on halal certification, cold chain logistics, industrial parks, channel distribution, trade compliance, and brand globalization, to provide systematic services for Chinese enterprises entering Malaysia, ASEAN, and Islamic markets.

玉环立晔供应链所在的浙江省台州玉环及大麦屿港区域，具备良好的港口物流、冷链仓储、农水产品集疏运和临港产业基础。大麦屿港作为浙江沿海重要港口节点，近年来不断强化港口物流、冷链基地、农水产品集疏运、保税仓储、国际生鲜冷链中心及临港产业平台建设，为中国—东盟双向贸易提供了新的口岸协同空间。

Yuhuan Liye Supply Chain is located in Yuhuan, Taizhou, Zhejiang Province and the Damaiyu Port area, which has a solid foundation in port logistics, cold chain warehousing, collection and distribution of agricultural and aquatic products, and port-vicinity industries. As an important port node along Zhejiang coast, Damaiyu Port has in recent years continuously strengthened the construction of port logistics, cold chain bases, collection and distribution of agricultural and aquatic products, bonded warehousing, international fresh cold chain centers, and port-vicinity industrial platforms, providing new port coordination space for China-ASEAN two-way trade.

双方合作的核心，是将中国端港口冷链资源与丰麒集团马来西亚端清真供应链、东盟渠道及产业平台资源进行有效衔接，推动形成可验证、可复制、可推广的跨境供应链试点样板。

The core of the cooperation is to effectively connect China-side port cold chain resources with Fengqi Group Malaysia-side halal supply chain, ASEAN channels, and industrial platform resources, promoting the formation of verifiable, replicable, and scalable cross-border supply chain pilot models.

二、围绕生鲜冷链、农水产品和清真食品开展试点

II. Launching Pilots Focused on Fresh Cold Chain, Agricultural and Aquatic Products, and Halal Food

根据合作规划，双方将坚持"试点先行、合规运营、稳步推进"的原则，优先围绕市场需求明确、监管路径相对清晰的产品开展合作。

According to the cooperation plan, the two parties will adhere to the principle of "pilot first, compliant operation, steady progress", prioritizing cooperation on products with clear market demand and relatively clear regulatory paths.

首阶段拟重点关注以下方向：

The first phase will focus on the following directions:

一是推动中国优质农产品、干货、药膳食材、预包装食品、冷冻水产及清真合规产品进入马来西亚市场；

First, promoting high-quality Chinese agricultural products, dry goods, medicinal food ingredients, pre-packaged food, frozen aquatic products, and halal-compliant products to enter the Malaysian market;

二是探索马来西亚冷冻榴莲、水产、特色农产品、食品原料及东盟优质食品进入中国市场；

Second, exploring Malaysian frozen durian, aquatic products, specialty agricultural products, food ingredients, and high-quality ASEAN food to enter the Chinese market;

三是研究中国端港口物流、冷链仓储、报关报检、货代船务与马来西亚端进口清关、冷链仓储、渠道分销之间的衔接机制；

Third, studying the connection mechanism between China-side port logistics, cold chain warehousing, customs declaration and inspection, freight forwarding and shipping, and Malaysia-side import customs clearance, cold chain warehousing, and channel distribution;

四是围绕中国—马来西亚双向供应链，建立产品测试、市场反馈、成本测算、通关合规、渠道验证和订单转化的工作闭环。

Fourth, establishing a closed work loop of product testing, market feedback, cost calculation, customs clearance compliance, channel verification, and order conversion around the China-Malaysia two-way supply chain.

双方将严格遵守中国及马来西亚相关法律法规，在进口准入、清真认证、检验检疫、工厂资质、标签合规及冷链标准明确后，再依法依规开展专项合作。

The two parties will strictly abide by relevant laws and regulations of China and Malaysia, and carry out special cooperation in accordance with laws and regulations only after import access, halal certification, inspection and quarantine, factory qualifications, label compliance, and cold chain standards are clarified.

三、发挥丰麒集团马来西亚平台优势，服务中国企业出海

III. Leveraging Fengqi Group Malaysia Platform Advantages to Serve Chinese Enterprises Global Expansion

丰麒集团认为，中国企业出海东盟，不能只解决"把货发出去"的问题，更要解决"产品能不能合规进入、能不能被渠道接受、能不能形成稳定订单、能不能沉淀品牌价值"的问题。

Fengqi Group believes that for Chinese enterprises expanding into ASEAN, it is not enough to merely solve the problem of "shipping goods out". More importantly, it is necessary to address whether products can enter compliantly, be accepted by channels, form stable orders, and accumulate brand value.

因此，丰麒集团正在构建的不是单一贸易通道，而是面向中国企业的综合出海服务体系。

Therefore, what Fengqi Group is building is not a single trade channel, but a comprehensive global expansion service system for Chinese enterprises.

该体系包括：

This system includes:

1.马来西亚本地化公司和运营团队；

1. Localized Malaysian companies and operation teams;

2.清真认证与清真供应链服务能力；

2. Halal certification and halal supply chain service capabilities;

3.马来西亚及东盟渠道资源；

3. Malaysia and ASEAN channel resources;

4.冷链物流、仓储分拨和贸易服务能力；

4. Cold chain logistics, warehousing and distribution, and trade service capabilities;

5.面向中国企业的选品、测试、渠道反馈和市场导入机制；

5. Product selection, testing, channel feedback, and market introduction mechanisms for Chinese enterprises;

6.以及面向东盟和伊斯兰市场的品牌出海与产业协同能力。

6. Brand globalization and industrial collaboration capabilities for ASEAN and Islamic markets.

此次与玉环立晔供应链的合作，将进一步补强丰麒集团在中国端口岸、冷链、仓储、货代、报关及农水产品集疏运方面的协同资源，有助于形成"中国端组织能力 + 马来西亚端落地能力 + 东盟端渠道能力"的联动格局。

This cooperation with Yuhuan Liye Supply Chain will further strengthen Fengqi Group collaborative resources in China-side ports, cold chain, warehousing, freight forwarding, customs declaration, and collection and distribution of agricultural and aquatic products, helping to form a linkage pattern of "China-side organization capability + Malaysia-side implementation capability + ASEAN-side channel capability".