从广昌、南丰到宁都：丰麒集团携ARFF助力县域特色产业走向东盟 From Guangchang, Nanfeng to Ningdu: Fengqi Group Partners with ARFF to Boost County-Level Specialty Industries Global Expansion into ASEAN
近日，丰麒集团董事长、ARFF中国大湾区主席卢朋率团队先后赴江西广昌县、南丰县、宁都县等地开展产业调研、企业走访和政府座谈，围绕县域特色农产品、食品加工、清真认证、冷链物流、东盟渠道、马来西亚产业落地等方向，与地方政府、产业园区及重点企业进行了深入交流。此次系列调研，不是一次普通的区域考察，而是丰麒集团围绕"中国县域特色产业如何进入东盟市场"开展的一次系统性行动。
Recently, Lu Peng, Chairman of Fengqi Group and Chairman of ARFF China Greater Bay Area, led his team to conduct industrial research, enterprise visits, and government symposiums in Guangchang County, Nanfeng County, and Ningdu County in Jiangxi Province. Focusing on county-level specialty agricultural products, food processing, halal certification, cold chain logistics, ASEAN channels, and Malaysian industrial localization, they held in-depth exchanges with local governments, industrial parks, and key enterprises. This series of investigations is not an ordinary regional inspection, but a systematic action by Fengqi Group on "how Chinese county-level specialty industries can enter the ASEAN market".
在县域经济加快转型升级、特色产业积极寻求更大市场空间的背景下，丰麒集团希望依托自身在中国—东盟供应链、马来西亚清真产业园、冷链物流、清真认证、食品加工、再出口通道及产业平台招商等方面的综合能力，联合ARFF中国大湾区办公室，为更多县域特色产业走向东盟市场搭建合作桥梁。
Against the backdrop of accelerating transformation and upgrading of county-level economies and specialty industries actively seeking larger market space, Fengqi Group hopes to rely on its comprehensive capabilities in China-ASEAN supply chain, Malaysia Halal Industrial Park, cold chain logistics, halal certification, food processing, re-export channels, and industrial platform investment attraction, in collaboration with the ARFF China Greater Bay Area Office, to build cooperation bridges for more county-level specialty industries to enter the ASEAN market.
县域产业正在进入"出海升级期"
County-Level Industries Are Entering the "Global Expansion Upgrade Phase"
当前，中国许多县域都拥有极具辨识度的特色产业和优质产品。
Currently, many counties in China possess highly distinctive specialty industries and high-quality products.
广昌拥有白莲、食用菌等特色农业资源；南丰拥有南丰蜜桔及蜜桔深加工产业基础；宁都拥有宁都黄鸡、预制菜、中央厨房及食品加工等产业资源。
Guangchang boasts specialty agricultural resources such as white lotus and edible fungi; Nanfeng has the industrial foundation of Nanfeng mandarin oranges and their deep processing; Ningdu has industrial resources including Ningdu yellow chicken, prepared dishes, central kitchens, and food processing.
这些产业长期扎根地方，具备鲜明的区域品牌、文化价值和产业基础，是县域经济高质量发展的重要支撑。但从国内市场走向东盟市场，县域企业仍然普遍面临一些现实问题：缺少稳定的海外市场入口。缺少清真认证、准入规则、标签规范、渠道适配等专业服务。缺少海外仓储、冷链物流、加工分拨和本地销售网络。缺少能够帮助县域政府、本地企业和海外渠道高效对接的综合性平台。
These industries have long been rooted in local areas, with distinct regional brands, cultural values, and industrial foundations, serving as important pillars for high-quality development of county-level economies. However, when moving from domestic markets to ASEAN markets, county-level enterprises still generally face practical challenges: lack of stable overseas market access; lack of professional services such as halal certification, entry regulations, labeling standards, and channel adaptation; lack of overseas warehousing, cold chain logistics, processing and distribution, and local sales networks; lack of comprehensive platforms that can efficiently connect county governments, local enterprises, and overseas channels.
丰麒集团认为，县域特色产业出海，不能只靠单一企业、单一产品、单一贸易订单来推动，而需要一套更加系统化的产业服务机制。
Fengqi Group believes that the global expansion of county-level specialty industries cannot rely solely on individual enterprises, single products, or individual trade orders, but requires a more systematic industrial service mechanism.
丰麒集团在做的，是县域特色产业进入东盟的"组织者"
What Fengqi Group Is Doing: Serving as the "Organizer" for County-Level Specialty Industries Entering ASEAN
丰麒集团布局深耕中国—东盟供应链、马来西亚清真产业园、冷链物流、清真认证服务、食品加工、再出口通道及产业平台招商等领域。
Fengqi Group has deeply engaged in fields including China-ASEAN supply chain, Malaysia Halal Industrial Park, cold chain logistics, halal certification services, food processing, re-export channels, and industrial platform investment attraction.
在本轮调研中，丰麒集团重点关注的并不是单个产品短期能卖多少，而是一个县的特色产业能否形成面向东盟市场的系统化输出能力。
In this round of research, Fengqi Groups focus is not on how much a single product can sell in the short term, but on whether a countys specialty industries can form systematic export capabilities for the ASEAN market.
具体包括：产品是否适合进入东盟消费市场；企业是否具备出口合规和质量管理基础；产品是否涉及清真认证、食品标签、动物源产品准入、植物源产品检疫、冷链运输等关键环节；是否能够通过马来西亚形成面向东盟及更大国际市场的展示、认证、加工、分拨和再出口路径；是否能够形成县域产业出海样板，带动更多本地企业共同走出去。
Specifically including: whether products are suitable for ASEAN consumer markets; whether enterprises have export compliance and quality management foundations; whether products involve key links such as halal certification, food labeling, animal-derived product access, plant-derived product quarantine, and cold chain transportation; whether demonstration, certification, processing, distribution, and re-export pathways for ASEAN and broader international markets can be formed through Malaysia; whether county-level industry global expansion models can be established to drive more local enterprises to go global together.
因此，丰麒集团在县域合作中的角色，不是简单招商，不是普通贸易，也不是短期撮合，而是希望帮助地方政府和本地企业，把县域特色产业从"地方好产品"逐步升级为"国际市场可进入、可认证、可流通、可销售、可复制"的产业出海方案。
Therefore, Fengqi Groups role in county-level cooperation is not simply investment attraction, ordinary trade, or short-term matching. Instead, it hopes to help local governments and enterprises gradually upgrade county-level specialty industries from "excellent local products" to industrial global expansion solutions that are "accessible, certifiable, distributable, sellable, and replicable in international markets".
ARFF中国大湾区办公室，是县域产业链接东盟市场的重要窗口
ARFF China Greater Bay Area Office: An Important Window for County-Level Industries to Connect with ASEAN Markets
ARFF（东盟零售连锁与特许经营联合会）长期服务东盟区域零售连锁、品牌出海、商业配对、企业交流和国际合作等场景。
ARFF (ASEAN Retail Chain and Franchise Federation) has long served ASEAN regional retail chains, brand globalization, business matching, enterprise exchanges, and international cooperation scenarios.
丰麒集团协同ARFF中国大湾区办公室，将进一步推动中国县域特色产业与东盟市场之间建立更加高效的合作通道。
Fengqi Group, in collaboration with the ARFF China Greater Bay Area Office, will further promote the establishment of more efficient cooperation channels between Chinese county-level specialty industries and ASEAN markets.
未来，ARFF中国大湾区办公室可围绕县域政府、产业园区和本地企业，提供以下协同服务：协助县域政府梳理适合东盟市场的特色产品清单。协助企业判断产品是否适合清真认证，是否适合进入马来西亚及东盟渠道。组织东盟买家、连锁渠道、食品加工企业、物流服务商、认证机构与中国县域企业开展对接。推动优质企业与丰麒马来西亚清真产业园及相关合作平台建立联系。协助地方政府打造"县域特色产业出海样板"。
In the future, the ARFF China Greater Bay Area Office can provide the following collaborative services for county governments, industrial parks, and local enterprises: assisting county governments in compiling lists of specialty products suitable for ASEAN markets; helping enterprises assess whether products are suitable for halal certification and whether they are appropriate for Malaysian and ASEAN channels; organizing对接 between ASEAN buyers, chain channels, food processing enterprises, logistics service providers, certification bodies, and Chinese county-level enterprises; promoting connections between high-quality enterprises and Fengqi Malaysia Halal Industrial Park and related cooperation platforms; assisting local governments in building "county-level specialty industry global expansion models".
This means that the cooperation between county governments and Fengqi Group is not merely an investment promotion event, but can be further extended into a systematic project for the internationalization of county-level specialty industries.
广昌、南丰、宁都，是县域产业出海样板的开始
Guangchang, Nanfeng, and Ningdu: The Beginning of County-Level Industry Global Expansion Models
在广昌县，丰麒集团重点关注白莲、食用菌等特色农业资源，探索其如何从原料型、地方型产品，进一步升级为适合东盟市场的健康食品、清真食品、休闲食品及深加工产品。
In Guangchang County, Fengqi Group focuses on specialty agricultural resources such as white lotus and edible fungi, exploring how to upgrade them from raw material-based and local products to health foods, halal foods, snack foods, and deep-processed products suitable for ASEAN markets.
在南丰县，丰麒集团重点关注南丰蜜桔及其深加工产品，探索其如何进一步对接东盟消费市场、食品加工渠道和跨境供应链体系。
In Nanfeng County, Fengqi Group focuses on Nanfeng mandarin oranges and their deep-processed products, exploring how to further connect with ASEAN consumer markets, food processing channels, and cross-border supply chain systems.
在宁都县，丰麒集团重点关注宁都黄鸡、预制菜、中央厨房及食品加工企业，探索其如何结合清真认证、冷链物流和马来西亚市场需求，形成进入东盟市场的可行路径。
In Ningdu County, Fengqi Group focuses on Ningdu yellow chicken, prepared dishes, central kitchens, and food processing enterprises, exploring how to combine halal certification, cold chain logistics, and Malaysian market demands to form feasible pathways into ASEAN markets.
三个县产业基础不同、产品类型不同、发展阶段不同，但背后都有一个共同命题：中国县域产业不能只停留在本地销售和国内流通体系中，而应主动链接东盟市场、清真市场和国际供应链体系，在更大范围内寻找产业升级和价值提升的空间。
The three counties have different industrial foundations, product types, and development stages, but they all share a common proposition: Chinese county-level industries should not remain limited to local sales and domestic circulation systems, but should proactively connect with ASEAN markets, halal markets, and international supply chain systems, seeking broader space for industrial upgrading and value enhancement.
丰麒集团将建设"县域产业出海服务体系"
Fengqi Group Will Establish a "County-Level Industry Global Expansion Service System"
下一阶段，丰麒集团将围绕县域政府和地方特色企业，重点推进以下工作：
In the next phase, Fengqi Group will focus on advancing the following work for county governments and local specialty enterprises:
建立县域特色产品出海筛选机制。围绕产品属性、出口合规、清真认证适配性、供应链稳定性、加工能力、品牌基础和市场需求，对县域特色产品进行系统评估。
Establishing a screening mechanism for county-level specialty product global expansion: conducting systematic assessments of county-level specialty products based on product attributes, export compliance, halal certification suitability, supply chain stability, processing capabilities, brand foundations, and market demands.
建立东盟市场测试机制。优先选择具备代表性的县域特色产品，进入马来西亚、新加坡、印尼等东盟市场进行小批量测试、渠道反馈和消费验证。
Establishing an ASEAN market testing mechanism: prioritizing representative county-level specialty products for small-batch testing, channel feedback, and consumer validation in ASEAN markets such as Malaysia, Singapore, and Indonesia.
建立清真认证与合规服务机制。对适合清真市场的产品，协助企业梳理认证路径、原料要求、生产线要求、包装标签要求和出口文件要求，降低企业出海过程中的合规不确定性。
Establishing a halal certification and compliance service mechanism: for products suitable for halal markets, assisting enterprises in clarifying certification pathways, raw material requirements, production line standards, packaging and labeling requirements, and export documentation requirements, reducing compliance uncertainties during enterprise global expansion.
建立冷链与供应链组织机制。对生鲜、肉类、预制菜、冷冻食品等产品，结合丰麒在冷链物流和马来西亚本地平台资源，推动形成更加稳定的跨境流通方案。
Establishing a cold chain and supply chain organization mechanism: for fresh produce, meat, prepared dishes, frozen foods, and other products, leveraging Fengqis cold chain logistics and Malaysian local platform resources to promote more stable cross-border distribution solutions.
建立县域政府联合推介机制。通过ARFF中国大湾区办公室，推动县域政府、产业园区、龙头企业与东盟商协会、渠道方、采购方、园区方开展常态化交流与务实合作。
Establishing a county government joint promotion mechanism: through the ARFF China Greater Bay Area Office, promoting regular exchanges and pragmatic cooperation between county governments, industrial parks, leading enterprises and ASEAN business associations, channel partners, buyers, and park operators.
丰麒集团将积极与更多县级政府共同推进县域经济的未来，不只是把产品卖到省外、卖到全国，更要逐步进入东盟市场和国际供应链体系。
Fengqi Group will actively collaborate with more county-level governments to advance the future of county economies, not only selling products to other provinces and nationwide, but also gradually entering ASEAN markets and international supply chain systems.
丰麒集团将继续发挥自身在中国—东盟供应链、马来西亚清真产业园、清真认证、冷链物流、食品加工、渠道对接和产业组织等方面的综合优势，联合ARFF中国大湾区办公室，为更多县级政府、产业园区和特色企业提供系统化出海服务。
Fengqi Group will continue to leverage its comprehensive advantages in China-ASEAN supply chain, Malaysia Halal Industrial Park, halal certification, cold chain logistics, food processing, channel docking, and industrial organization, in collaboration with the ARFF China Greater Bay Area Office, to provide systematic global expansion services for more county-level governments, industrial parks, and specialty enterprises.
从广昌、南丰到宁都，丰麒集团正在推动的是一条面向中国县域特色产业的东盟市场新通道。未来，丰麒集团愿与更多地方政府携手，把县域好产品变成东盟市场看得见、买得到、能复购、可持续的中国优质产业名片。
From Guangchang, Nanfeng to Ningdu, Fengqi Group is promoting a new ASEAN market channel for Chinese county-level specialty industries. In the future, Fengqi Group is willing to join hands with more local governments to transform excellent county products into visible, accessible, repeat-purchasable, and sustainable high-quality Chinese industry business cards in ASEAN markets.
丰麒集团
Fengqi Group