丰麒 UBI 战略合作 Fengqi UBI Strategic Cooperation

近日，丰麒集团高管到访UBI比利时联合商学院北京中心，与UBI比利时联合商学院北京中心负责人丁捷院长，开展了深入、务实、富有建设性的合作会谈。

Recently, senior executives of Fengqi Group visited the UBI Business School Beijing Center and held in-depth, pragmatic, and constructive cooperation talks with Dean Ding Jie, head of UBI Business School Beijing Center.

双方围绕中国企业出海、企业家国际化学习、东南亚产业机会、东南亚食品产业合规平台建设、供应链协同、主动健康与生态农业等方向进行了充分交流，并就未来开展多维度深度合作达成初步共识。

The two sides conducted thorough exchanges on directions including Chinese enterprises global expansion, entrepreneurs international learning, Southeast Asian industrial opportunities, Southeast Asian food industry compliance platform construction, supply chain coordination, proactive health, and ecological agriculture, and reached preliminary consensus on future multi-dimensional in-depth cooperation.

一、从"企业家学习"走向"产业落地"

I. From "Entrepreneur Learning" to "Industrial Localization"

UBI比利时联合商学院长期深耕企业家教育、高管能力提升与国际化管理体系建设，在工商管理博士（DBA）、高级工商管理硕士（EMBA）及企业家研修等领域积累了深厚的行业资源。其北京中心立足中国企业家群体，链接全球优质教育资源、标杆企业实践案例与高端学习社群，为企业家拓展全球化视野搭建了专业平台。

UBI Business School has long been deeply engaged in entrepreneur education, executive capability enhancement, and international management system construction, accumulating profound industry resources in Doctor of Business Administration (DBA), Executive Master of Business Administration (EMBA), and entrepreneur training programs. Its Beijing Center, based on Chinese entrepreneur groups, connects global high-quality educational resources, benchmark enterprise practice cases, and high-end learning communities, building a professional platform for entrepreneurs to expand global perspectives.

丰麒集团则聚焦农业科技、跨境供应链、智慧物流、国际贸易、食品产业出海与东南亚产业布局，正在助力中国企业从"产品出海"走向"产业出海"、从"单点贸易"走向"平台化落地"。

Fengqi Group focuses on agricultural technology, cross-border supply chain, smart logistics, international trade, food industry global expansion, and Southeast Asian industrial layout, helping Chinese enterprises move from "product globalization" to "industrial globalization" and from "single-point trade" to "platform-based localization".

此次会谈中，双方形成核心共识：

During this meeting, both sides reached core consensus:

当前中国企业出海，早已不是简单的产品外销，也不是单纯设立海外分支机构，而是要系统解决市场研判、合规准入、产业承接、供应链组织、本地化运营、渠道搭建与全周期风险管控等一系列核心问题。

Current Chinese enterprise global expansion is no longer simply product export or merely establishing overseas branches, but requires systematic resolution of a series of core issues including market research, compliance access, industrial undertaking, supply chain organization, localized operation, channel construction, and full-cycle risk management.

企业家需要认知升级，更需要落地路径；需要理论学习，更需要产业场景；需要资源链接，更需要可落地的全周期服务平台。

Entrepreneurs need cognitive upgrading, and even more need localization pathways; need theoretical learning, and even more need industrial scenarios; need resource connections, and even more need implementable full-cycle service platforms.

因此，UBI比利时联合商学院与丰麒集团的合作核心，将不止于单次活动、论坛或主题分享，而是共同探索搭建"企业家学习—产业考察—项目筛选—海外落地—长期服务"的全链路合作机制。

Therefore, the core of cooperation between UBI Business School and Fengqi Group will not be limited to single events, forums, or themed sharing, but will jointly explore building a full-chain cooperation mechanism of "entrepreneur learning - industrial inspection - project screening - overseas localization - long-term service".

二、以东南亚为核心支点，服务中国企业高质量出海

II. Taking Southeast Asia as the Core Fulcrum to Serve High-Quality Global Expansion of Chinese Enterprises

会谈中，丰麒集团重点介绍了集团近年来在马来西亚等东南亚区域的产业布局与实践成果。

During the meeting, Fengqi Group focused on introducing the groups industrial layout and practical achievements in Southeast Asian regions such as Malaysia in recent years.

当前，东南亚已成为中国企业全球化发展的核心目的地之一。区域内人口结构年轻、消费市场稳步增长、制造业承接能力持续提升，叠加RCEP（区域全面经济伙伴关系协定）带来的制度红利，是中国企业出海值得重点研究和系统布局的核心区域。

Currently, Southeast Asia has become one of the core destinations for Chinese enterprises globalization development. With a young population structure, steadily growing consumer market, continuously improving manufacturing undertaking capacity, combined with institutional dividends brought by RCEP (Regional Comprehensive Economic Partnership), it is a core region worthy of key research and systematic layout for Chinese enterprises global expansion.

尤其是马来西亚，其国际食品合规认证体系、冷链物流网络、再出口通道与区域贸易枢纽价值持续凸显。对于食品深加工、保健品、化妆品、医药、冷链物流、跨境贸易类企业而言，马来西亚不仅是独立的消费市场，更是中国企业进入东盟、中东及全球对食品合规标准有特定要求的广阔市场的重要门户。

Especially Malaysia, whose international food compliance certification system, cold chain logistics network, re-export channels, and regional trade hub value continue to highlight. For enterprises in deep-processed food, health products, cosmetics, pharmaceuticals, cold chain logistics, and cross-border trade, Malaysia is not only an independent consumer market, but also an important gateway for Chinese enterprises to enter ASEAN, the Middle East, and global markets with specific requirements for food compliance standards.

丰麒集团正在推进的马来西亚食品产业国际合规平台，正是希望为中国企业提供涵盖产业咨询、合规路径规划、供应链服务、园区承接、冷链物流到贸易渠道搭建的一站式综合解决方案。

The Malaysia Food Industry International Compliance Platform being promoted by Fengqi Group aims to provide Chinese enterprises with one-stop comprehensive solutions covering industrial consulting, compliance pathway planning, supply chain services, park undertaking, cold chain logistics, and trade channel construction.

杨印来副总裁在交流中表示：

Vice President Yang Yinlai stated during the exchange:

"中国企业出海，不能只靠热情，也不能只靠概念。具备长期价值的出海服务，核心要帮企业理清几个核心问题：企业适合去哪里、布局的核心逻辑是什么、如何实现合规准入、如何完成本地化落地、如何搭建可持续的盈利模型、如何建立全流程风险管控体系。丰麒希望做的，不是简单的资源介绍，而是把中国企业带入真实的产业场景中，让出海从认知变成路径，从路径变成项目，从项目变成可持续的长期经营。"

"Chinese enterprises global expansion cannot rely solely on enthusiasm, nor can it rely solely on concepts. Long-term valuable global expansion services must help enterprises clarify several core issues: where enterprises are suitable to go, what is the core logic of layout, how to achieve compliance access, how to complete localized implementation, how to build sustainable profit models, and how to establish full-process risk management systems. What Fengqi hopes to do is not simply resource introduction, but to bring Chinese enterprises into real industrial scenarios, making global expansion from cognition to pathway, from pathway to project, and from project to sustainable long-term operation."

三、共同探索"出海研修+产业考察+项目落地"新模式

III. Jointly Exploring a New Model of "Global Expansion Training + Industrial Inspection + Project Localization"

双方一致认为，未来中国企业家的出海需求将持续增长，但传统的课堂式培训、概念型论坛和泛化的招商活动，已很难满足企业的实际决策与落地需求。

Both sides agreed that the global expansion demand of Chinese entrepreneurs will continue to grow in the future, but traditional classroom-style training, conceptual forums, and generalized investment promotion activities can hardly meet the actual decision-making and localization needs of enterprises.

企业家更需要的，是一套全新的学习与合作模式：

What entrepreneurs need more is a brand-new learning and cooperation model:

第一，先建立体系化的出海认知，帮助企业家判断是否适合出海、适配的目标市场、可选择的落地路径；

First, establish systematic global expansion cognition to help entrepreneurs judge whether they are suitable for global expansion, suitable target markets, and optional localization pathways;

第二，通过真实案例与产业平台，让企业家全面了解出海过程中的合规、财务、供应链、市场与组织管理风险；

Second, through real cases and industrial platforms, enable entrepreneurs to fully understand compliance, financial, supply chain, market, and organizational management risks during global expansion;

第三，通过实地考察与产业对接，让企业直接触达当地政府、产业园区、渠道、供应链与本地合作资源；

Third, through on-site inspection and industry matching, enable enterprises to directly reach local governments, industrial parks, channels, supply chains, and local cooperation resources;

第四，为具备出海条件的企业，提供持续的项目落地配套服务，形成全周期的服务闭环。

Fourth, provide continuous project localization supporting services for enterprises with global expansion conditions to form a full-cycle service closed loop.

基于这一共识，双方初步探讨，未来可围绕"中国企业东南亚出海实战研修""马来西亚食品产业国际合规与出海考察""主动健康管理""企业家海外产业闭门研讨会"等方向，联合设计系列主题活动与长期合作产品。

Based on this consensus, both sides initially discussed that in the future, they can jointly design a series of themed activities and long-term cooperation products around directions such as "Chinese Enterprises Southeast Asia Global Expansion Practical Training", "Malaysia Food Industry International Compliance and Global Expansion Inspection", "Proactive Health Management", and "Entrepreneurs Overseas Industry Closed-door Seminar".

这类合作将跳出传统的学习培训框架，实现教育、产业、资本、供应链、园区与海外资源的系统整合，为企业家提供更具实践价值的出海全周期服务。

This type of cooperation will break through the traditional learning and training framework, realize systematic integration of education, industry, capital, supply chain, parks, and overseas resources, and provide entrepreneurs with more practical value full-cycle global expansion services.

四、以真实产业场景，支撑企业家全球化学习成长

IV. Supporting Entrepreneurs Global Learning and Growth with Real Industrial Scenarios

丰麒集团认为，企业家教育的核心价值，不止于知识的传递，更在于帮助企业家完成科学的战略判断与落地决策。

Fengqi Group believes that the core value of entrepreneur education lies not only in knowledge transfer, but more importantly in helping entrepreneurs complete scientific strategic judgment and localization decisions.

因此，丰麒集团未来愿意将自身在东南亚食品产业合规布局、跨境供应链、智慧物流、生态农业、主动健康、农文旅康养等领域的实践经验，转化为可学习、可考察、可复制、可落地的企业家实践案例。

Therefore, Fengqi Group is willing to transform its practical experience in Southeast Asian food industry compliance layout, cross-border supply chain, smart logistics, ecological agriculture, proactive health, and agriculture-culture-tourism wellness into learnable, inspectable, replicable, and implementable entrepreneur practice cases in the future.

其中，丰麒在马来西亚的食品产业国际合规平台，可作为企业出海与国际合规学习的核心实景场景；丰麒在印度尼西亚的物流与供应链布局，可作为企业研究东南亚本地履约体系的标杆案例；丰麒在中国的生态农业和主动健康项目，也可作为企业理解绿色农业、健康消费与三产融合发展的实践样本。

Among them, Fengqis food industry international compliance platform in Malaysia can serve as the core real scenario for enterprise global expansion and international compliance learning; Fengqis logistics and supply chain layout in Indonesia can serve as a benchmark case for enterprises to study Southeast Asian local fulfillment systems; Fengqis ecological agriculture and proactive health projects in China can also serve as practical samples for enterprises to understand green agriculture, health consumption, and integrated development of the three industries.

这些真实的产业场景，将为UBI比利时联合商学院的企业家学习体系，提供更具产业深度与实践价值的内容支撑。

These real industrial scenarios will provide more industrial depth and practical value content support for UBI Business Schools entrepreneur learning system.

五、合作核心：共同服务企业长期可持续成长

V. Core of Cooperation: Jointly Serving Long-Term Sustainable Growth of Enterprises

此次会谈中，双方一致认为，未来优秀企业家核心需要的能力，不只是单一的管理能力，更是全球化战略判断能力、产业组织能力、资源整合能力、风险管控能力和跨文化协同能力。

During this meeting, both sides agreed that the core capabilities needed by excellent entrepreneurs in the future are not just single management capabilities, but more importantly global strategic judgment capabilities, industrial organization capabilities, resource integration capabilities, risk management capabilities, and cross-cultural coordination capabilities.

UBI比利时联合商学院在企业家教育、国际化学习体系搭建、高端社群运营方面具备深厚优势；丰麒集团在产业平台搭建、海外资源整合、供应链体系建设与项目落地方面具备扎实的实践基础。双方形成稳定合作后，将有望为中国企业家提供更体系化、更务实、更贴合真实商业环境的成长支持。

UBI Business School has profound advantages in entrepreneur education, international learning system construction, and high-end community operation; Fengqi Group has solid practical foundation in industrial platform construction, overseas resource integration, supply chain system construction, and project localization. After stable cooperation is formed between the two sides, it is expected to provide Chinese entrepreneurs with more systematic, pragmatic, and realistic business environment-aligned growth support.

卢朋董事长表示：

Chairman Lu Peng stated:

"我们不希望合作停留在互相站台，而是希望打造一个真正能落地、有成果的长效合作机制。UBI比利时联合商学院链接优质企业家群体，丰麒提供产业场景与落地服务通道。双方把企业家的学习成长需求与产业落地需求深度结合，才能创造真正的长期价值。"

"We do not want cooperation to stay at mutual endorsement, but hope to build a truly implementable and result-oriented long-term cooperation mechanism. UBI Business School connects high-quality entrepreneur groups, and Fengqi provides industrial scenarios and localization service channels. Only when both sides deeply combine entrepreneurs learning and growth needs with industrial localization needs can true long-term value be created."

丁捷院长也表示，UBI比利时联合商学院北京中心高度重视与优质产业平台的深度合作，期待未来与丰麒集团在企业家国际化学习、出海实战研修、产业案例共创等方面，开展更多深层次、高价值的合作。

Dean Ding Jie also stated that UBI Business School Beijing Center attaches great importance to in-depth cooperation with high-quality industrial platforms, and looks forward to more in-depth and high-value cooperation with Fengqi Group in entrepreneurs international learning, global expansion practical training, and industrial case co-creation in the future.

六、面向未来，共建中国企业出海新生态

VI. Facing the Future, Jointly Building a New Ecosystem for Chinese Enterprises Global Expansion

本次务实会谈，为丰麒集团与UBI比利时联合商学院北京中心后续合作推进，奠定了坚实的前期沟通基础。

This pragmatic meeting laid a solid preliminary communication foundation for the subsequent cooperation promotion between Fengqi Group and UBI Business School Beijing Center.

未来，双方将继续围绕企业出海、国际化管理、东南亚产业机会、食品产业国际合规、主动健康、生态农业及供应链协同等方向保持密切沟通，逐步推动合作从共识落地为机制，从机制推进为项目，从项目共建为长期生态。

In the future, both sides will continue to maintain close communication around directions including enterprise global expansion, international management, Southeast Asian industrial opportunities, food industry international compliance, proactive health, ecological agriculture, and supply chain coordination, gradually promoting cooperation from consensus to mechanism, from mechanism to project, and from project to long-term ecosystem.

丰麒集团将继续坚持"产业为本、平台为器、合规为先、落地为要"的原则，以马来西亚和东南亚为核心支点，服务更多中国企业高质量走向国际市场。

Fengqi Group will continue to adhere to the principles of "industry as foundation, platform as tool, compliance as priority, and localization as key", taking Malaysia and Southeast Asia as core fulcrums to serve more Chinese enterprises in high-quality international market expansion.

中国企业出海，不止要看见远方，更要找到清晰的落地路径。

For Chinese enterprises global expansion, it is not only about seeing the distance, but more importantly finding clear localization pathways.

丰麒集团愿与更多具备国际视野、产业责任与长期主义精神的合作伙伴一道，共同推动中国企业在全球市场实现更稳健、健康、可持续的发展。

Fengqi Group is willing to work with more partners with international vision, industrial responsibility, and long-termism spirit to jointly promote Chinese enterprises to achieve more stable, healthy, and sustainable development in the global market.

UBI（比利时联合商学院）简介

About UBI Business School

UBI创立于1992年，总部位于比利时布鲁塞尔，是一所具有欧洲教育背景和国际化办学特色的英文授课商学院。学院长期聚焦企业管理、全球化领导力、商业创新与科技变革，致力于培养具备国际视野、商业判断力和实践能力的企业管理者与未来商业领袖。

Founded in 1992 and headquartered in Brussels, Belgium, UBI is an English-taught business school with European educational background and international schooling characteristics. The school has long focused on business management, global leadership, business innovation, and technological change, committed to cultivating enterprise managers and future business leaders with international vision, business judgment, and practical capabilities.

UBI的教育体系强调Business & Tech（商业与科技）、Global Mindset（全球化思维）和Good Citizenship（良好公民意识），注重将学术研究、企业实践、技术趋势与全球商业环境相结合，帮助学员在复杂变化的商业世界中提升战略决策能力和组织领导能力。

UBIs education system emphasizes Business & Tech, Global Mindset, and Good Citizenship, focusing on combining academic research, enterprise practice, technology trends, and global business environment to help students improve strategic decision-making capabilities and organizational leadership capabilities in the complex and changing business world.

自2012年起，UBI与Middlesex University London（伦敦密德萨斯大学）建立合作关系，相关课程体系由UBI开发、交付和评估，并由Middlesex University London进行质量保障，学员顺利完成相关课程后可获得Middlesex University London授予的学位。

Since 2012, UBI has established a cooperative relationship with Middlesex University London. The relevant curriculum system is developed, delivered, and evaluated by UBI, with quality assurance by Middlesex University London. Students who successfully complete relevant courses can obtain degrees awarded by Middlesex University London.

在国际高等教育评价体系中，UBI获得QS五星整体评级，并在就业能力、教学质量和在线学习等维度获得五星评价。其联合EMBA项目在QS全球联合EMBA排名中位居全球第19位，体现了学院在高管教育、职业发展和国际化学习方面的综合实力。

In the international higher education evaluation system, UBI has received QS 5-star overall rating, and 5-star ratings in dimensions such as employability, teaching quality, and online learning. Its joint EMBA program ranks 19th globally in the QS Global Joint EMBA Ranking, reflecting the schools comprehensive strength in executive education, career development, and international learning.

目前，UBI在Brussels（布鲁塞尔）、Luxembourg（卢森堡）、Shanghai（上海）、Madrid（马德里）以及HyFlex等多地和多形式开展教学与项目服务，为全球企业家、高级管理者和商业精英提供多元化、国际化、实践导向的学习平台。

Currently, UBI conducts teaching and project services in multiple locations and formats including Brussels, Luxembourg, Shanghai, Madrid, and HyFlex, providing diversified, international, and practice-oriented learning platforms for global entrepreneurs, senior managers, and business elites.

UBI北京中心立足中国企业家群体，连接欧洲商学教育资源、国际学位体系、企业实践案例和高端管理者社群，为中国企业家拓展国际视野、提升全球化经营能力、探索企业出海路径提供了重要平台。

UBI Beijing Center, based on Chinese entrepreneur groups, connects European business education resources, international degree systems, enterprise practice cases, and high-end manager communities, providing an important platform for Chinese entrepreneurs to expand international vision, enhance global operation capabilities, and explore enterprise global expansion pathways.

丰麒集团

Fengqi Group