丰麒赞助金鹰奖 Fengqi Sponsors Golden Eagle Award

载誉前行，强强联袂！丰麒集团旗下文化品牌「天下人物」再度与马来西亚权威华文媒体《南洋商报》达成深度战略合作，二度成为马来西亚标杆性商业奖项「金鹰奖」官方赞助商。本次合作及签约盛况，获得《南洋商报》官方专题深度报道，获得马来西亚政商界的高度关注。双方将以本次合作为契机，携手为大马企业高质量发展新格局贡献力量，共同打造联通马中、辐射东盟的国际化企业精英生态圈。

Carrying honors forward, strong alliances join hands! Tianxia Renwu, a cultural brand under Fengqi Group, once again reached in-depth strategic cooperation with Nanyang Siang Pau, Malaysias authoritative Chinese-language media, becoming the official sponsor of the Golden Eagle Award, Malaysias benchmark business award, for the second time. This cooperation and signing ceremony received in-depth official special coverage from Nanyang Siang Pau and attracted high attention from Malaysias political and business circles. Taking this cooperation as an opportunity, both sides will jointly contribute to the new pattern of high-quality development of Malaysian enterprises, and jointly build an international enterprise elite ecosystem connecting Malaysia and China and radiating to ASEAN.

2026年4月，赞助合作签约仪式在马来西亚八打灵再也圆满举行。《南洋商报》总裁李成章与丰麒集团主席卢朋正式签署合作协议，标志着双方战略合作全面升级。此次续约，不仅是权威媒体与专业商业服务平台的深度携手，更彰显了在复杂多变的全球经济环境中，双方始终坚守发掘优质企业家、传递商业正能量、共创长期价值的初心与担当。

In April 2026, the sponsorship cooperation signing ceremony was successfully held in Petaling Jaya, Malaysia. Li Chengzhang, President of Nanyang Siang Pau, and Lu Peng, Chairman of Fengqi Group, formally signed the cooperation agreement, marking the comprehensive upgrade of strategic cooperation between the two sides. This renewal is not only an in-depth collaboration between authoritative media and professional business service platforms, but also demonstrates the original aspiration and responsibility of both sides to always adhere to discovering high-quality entrepreneurs, transmitting positive business energy, and creating long-term value in the complex and changing global economic environment.

本次签约仪式嘉宾阵容坚实，丰麒集团及天下人物核心管理团队悉数出席，包括天下人物总执行长张佳、总营运长胡文元、东盟连锁企业联合会总会长拿督罗珉錞、丰麒公司总裁王泽等；《南洋商报》总编辑罗依薇、执行编辑兼市场副总经理傅德发、副业务发展经理陈伟健等媒体核心团队共同列席，见证这一马来西亚商界的重要时刻。作为马来西亚极具影响力的华文媒体，《南洋商报》对本次签约全程记录，并以专题报道形式，向全马商界及海外华人社群，深度解读了本次合作的战略价值与长远意义。

The signing ceremony featured a strong lineup of guests, with the core management teams of Fengqi Group and Tianxia Renwu all in attendance, including Zhang Jia, CEO of Tianxia Renwu, Hu Wenyuan, COO of Tianxia Renwu, Dato Luo Minchun, President of ASEAN Chain Enterprise Federation, and Wang Ze, President of Fengqi Company; the core media team of Nanyang Siang Pau including Luo Yiwei, Editor-in-Chief, Fu Defa, Executive Editor and Deputy General Manager of Marketing, and Chen Weijian, Deputy Business Development Manager, also attended to witness this important moment in Malaysias business community. As an influential Chinese-language media in Malaysia, Nanyang Siang Pau recorded the entire signing process and, in the form of special reports, provided in-depth interpretation of the strategic value and long-term significance of this cooperation to the entire Malaysian business community and overseas Chinese communities.

卢朋在签约仪式上表示，天下人物作为丰麒集团布局商业赋能、文化交流与跨境资源整合的核心板块，始终以发掘具备创新精神、坚守长期主义的企业家为核心使命。本次再度携手金鹰奖，正是希望依托《南洋商报》的公信力与平台影响力，放大优秀企业家与标杆企业的示范效应，为马来西亚乃至东盟区域的经济发展注入持续动力。

Lu Peng stated at the signing ceremony that Tianxia Renwu, as Fengqi Groups core segment for business empowerment, cultural exchange, and cross-border resource integration, always takes discovering entrepreneurs with innovative spirit and long-termism as its core mission. This renewed partnership with the Golden Eagle Award aims to leverage the credibility and platform influence of Nanyang Siang Pau to amplify the demonstration effect of outstanding entrepreneurs and benchmark enterprises, injecting sustained momentum into the economic development of Malaysia and even the ASEAN region.

他强调，选择与《南洋商报》深化合作，核心源于双方高度契合的价值观。当前市场环境充满不确定性，企业界更需要能够穿越周期、引领行业的领航者。金鹰奖作为马来西亚高含金量与强公信力的商业荣誉，其权威评价是企业商誉与市场认可度的重要支撑，其价值远超企业单向的自我宣传，更是企业链接高端资源、迈向国际化发展的重要桥梁。

He emphasized that the choice to deepen cooperation with Nanyang Siang Pau stems from the highly aligned values of both sides. The current market environment is full of uncertainties, and the business community needs leaders who can traverse cycles and lead the industry even more. As a business award with high gold content and strong credibility in Malaysia, the Golden Eagle Awards authoritative evaluation is an important support for corporate reputation and market recognition. Its value far exceeds one-way self-promotion by enterprises, and it is also an important bridge for enterprises to connect high-end resources and move towards international development.

天下人物总营运长胡文元从战略层面，深度解读了本次合作的深层价值。他表示，相较于传统的广告宣传，权威媒体与高端奖项的认可，对企业品牌信誉、合作伙伴拓展具有至关重要的作用。金鹰奖不仅是一份荣誉，更是商界精英进入高端合作圈层的"入场券"——奖项严格的评选体系，本身就是对企业财务实力、经营能力与行业口碑的权威筛选，能大幅降低企业间的信任成本，提升跨区域资源对接的效率。

Hu Wenyuan, COO of Tianxia Renwu, provided in-depth interpretation of the deep value of this cooperation from a strategic perspective. He stated that compared with traditional advertising, recognition from authoritative media and high-end awards plays a crucial role in corporate brand reputation and partner expansion. The Golden Eagle Award is not only an honor, but also an "entry ticket" for business elites to enter high-end cooperation circles — the awards strict selection system itself is an authoritative screening of enterprises financial strength, operational capability, and industry reputation, which can significantly reduce trust costs between enterprises and improve the efficiency of cross-regional resource matching.

依托丰麒集团深耕马来西亚的全产业链布局与全球化跨境资源，天下人物将以本次金鹰奖合作为纽带，助力优质企业跳出同质化竞争陷阱，进入高质量合作生态，实现资源互补与价值跃升。

Relying on Fengqi Groups full industrial chain layout in Malaysia and global cross-border resources, Tianxia Renwu will take this Golden Eagle Award cooperation as a link to help high-quality enterprises break out of the homogeneous competition trap, enter a high-quality cooperation ecosystem, and achieve resource complementarity and value enhancement.

展望未来，丰麒集团与天下人物将推动金鹰奖及金鹰俱乐部全面升级，打造更具活力的国际化高端商会平台，加强东盟与中国深圳等科技创新高地的精准对接，构建跨区域、宽领域、深层次的企业合作大生态。

Looking ahead, Fengqi Group and Tianxia Renwu will promote the comprehensive upgrade of the Golden Eagle Award and Golden Eagle Club, build a more vibrant international high-end chamber of commerce platform, strengthen precise matching between ASEAN and Chinas technological innovation highlands such as Shenzhen, and build a cross-regional, wide-field, and deep-level enterprise cooperation ecosystem.

此举将有效凝聚马中两国企业力量，促进务实贸易往来与产业协同，助力优质企业双向出海，为区域经济增长与高质量发展持续贡献力量。未来，丰麒集团也将持续发挥全产业链与全球化资源优势，以旗下天下人物为核心载体，深耕商业赋能、文化交流与国际合作，助力更多优秀企业与企业家乘风而上、共赢未来。

This initiative will effectively凝聚 the enterprise力量 of Malaysia and China, promote practical trade exchanges and industrial coordination, help high-quality enterprises achieve two-way global expansion, and continuously contribute to regional economic growth and high-quality development. In the future, Fengqi Group will continue to leverage its full industrial chain and global resource advantages, with Tianxia Renwu as the core carrier, to deeply engage in business empowerment, cultural exchange, and international cooperation, helping more excellent enterprises and entrepreneurs ride the wind and win the future together.

《南洋商报》金鹰奖简介

About Nanyang Siang Pau Golden Eagle Award

《南洋商报》金鹰奖（Golden Eagle Award, GEA）是马来西亚最具权威与代表性的杰出中小企业奖项之一，旨在表扬卓越企业、推动企业成长。该奖项主要认可具有"鹰"般敏锐、速度与力量的中小企业，并为本地企业树立标杆、分享成功经验。

The Nanyang Siang Pau Golden Eagle Award (GEA) is one of Malaysias most authoritative and representative awards for outstanding small and medium-sized enterprises, aiming to recognize excellent enterprises and promote enterprise growth. The award mainly recognizes SMEs with the keenness, speed, and strength of an "eagle", and sets benchmarks and shares success experiences for local enterprises.

概况：主办单位：马来西亚《南洋商报》（Nanyang Siang Pau）。

Overview: Organizer: Nanyang Siang Pau, Malaysia.

宗旨：表扬卓越企业，提供表扬与认可平台，鼓舞中小企业不断追求进步。

Purpose: Recognize excellent enterprises, provide a recognition and acknowledgment platform, and inspire SMEs to continuously pursue progress.

地位：被视为本土企业逆风腾飞、展现非凡成就的重要标志。

Status: Regarded as an important symbol of local enterprises soaring against the wind and demonstrating extraordinary achievements.

奖项设置：主要分为不同组别，例如卓越金鹰奖（Excellent Golden Eagle）、优秀金鹰奖（Outstanding Golden Eagle）、超级金鹰奖（Super Golden Eagle）等。

Award Categories: Mainly divided into different groups, such as Excellent Golden Eagle, Outstanding Golden Eagle, Super Golden Eagle, etc.

特点：获奖企业被认为是马来西亚企业界的典范，引领业界标准。

Characteristics: Award-winning enterprises are regarded as models of Malaysias business community, leading industry standards.

如2025年金鹰奖共评选出75位获奖企业，颁奖典礼通常在云顶国际会议中心等地方举行，旨在聚焦商业精英、品牌与行业发展。

For example, the 2025 Golden Eagle Award selected a total of 75 award-winning enterprises. The award ceremony is usually held at venues such as the Genting International Convention Center, aiming to focus on business elites, brands, and industry development.

丰麒集团

Fengqi Group